Thanks to Laura Williams from The Bristol Cable for asking such insightful questions – read the full piece here.
More than 1,000 people pledged to latest album Brace For Impact which reached number 15 in the Independent Album Chart. Pledges covered the cost of recording, mastering, PR and everything associated with releasing the album.
“That basically replaces any money from a label – any advance that you’d hope to get – and it’s non recoupable, so it’s mine. It’s great because everything else is profit to go towards the next record, which I’m already writing.
“DIY is a phrase that kind of ignores the audience. It’s like I did it all myself but I didn’t really because what did it was all of those people buying tickets, all of those people buying records and all of those people getting these extra rewards, which means I have more money to spend in the studio.
“What I’m on the planet to do is make albums so I just make the next one. How people choose to consume music is up to them. I think it’s really cool that you can have a playlist and stuff, and I’d be happy and honoured to be on a playlist, but if the songs are written individually then it’d be very hard to have any kind of emotional resonance that goes beyond a verse, a chorus and a bridge. I will always be writing songs in groups.”