I invented the “gloom-pop” genre in early 2010 when I was starting to think about how I was going to describe my first album in press releases. I really didn’t want people to call it “indie” and make it sound boring! My songs are like diary entries, yes, they’re all based on real scenarios and people with some poetic license of course. You do only get to hear my side of the argument but I think there’s a healthy mix of self-doubt and self-loathing as well as blaming others, for fairness’ sake. I am a really cheerful person but I think I’ve blossomed in to that more since being given the opportunity by my fans to share my doubts and fears and melancholy through my music. It’s a very special feeling and I’m very grateful.
~ Pavlis, Outline Online.